Working Out The Value of TV Over Broadband

The billion dollar question in the IP-TV industry: In an industry such as this one, based on rapidly developing technology, the best question to ask is often not ‘how?’ but ‘what for?’.

“Broadcasters are beginning to see Webcasts as complementary to their coverage of sport, rather than as an alternative. There’s little point streaming the FA Cup semi-final between Manchester United and Arsenal live when it’s already being shown on terrestrial TV, but I’d pay to watch streamed highlights of Luton Town’s crucial top of Division Two clash with QPR.”

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