Earthlink Launches Subscription Sports Service

EarthLink plans to sell sports programming online, in a deal with broadband content/technology syndicator Synacor. The new service, called EarthLink Premium Sports, will be a subscription service for live game audio broadcasts and video clips from Major League Baseball, Nascar and the National Hockey League.

Subscribers will be charged a monthly fee of $9.95. EarthLink’s combined sports offering, which also includes fantasy baseball leagues from SportingNews and MotorTrend reviews, would cost a subscriber up to $40 a month if purchased individually, according to the company.

Synacor has a distribution agreement with MLB Advanced Media.

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