56 Percent of Broadband Users Report Decline In TV Viewing

In Europe, that is…according to Strategy Analytics. In a recent survey of 800 European broadband users across seven countries, 56 percent said they were spending less or a lot less time watching television since subscribing to broadband.

According to the report, TV programmers and service providers can deal with this trend by continuing to emphasize iTV services and Digital Video Recorders (DVRs). At the same time, the industry should plan to make the broadband channel an integral part of their planning for future TV programming.

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