Reuters’ Rationale

Following the news yesterday that Reuters is going to pull-back on some of its syndication efforts, the company explains its rationale more clearly: “The feeling is that some of the players in the online space were beginning to cannibalize some of the parts of those businesses. We want to mitigate that cannibalization and pull some of that content from the free-to-air space,” says Walker Jacobs, vice president, Reuters Media, in explaining the rationale for the decision.

One of the goals of the move is to bring people back into a Reuters environment, “so we can understand how our content is being used,” Jacobs explains, adding: “We want to use the audience that we’ve built of investors, business decision makers, and world citizens to build an ad-supported business online.” Fair enough, I think…

Related: Reuters to Restrict Online Business News

Comments have been disabled for this post