British telecoms giant BT Group has formally launched its much vaunted BT Rich Media project…the project is an effort to get into digital content management and DRM arena.
The BT Rich Media platform counts on a partnership from RealNetworks, which is providing management tools for content publishing, and TWI Interactive, whose Interactive Content Factory platform will allow users to remotely edit and produce online content.
All of the content offered on the platform will have DRM software embedded in it from DMD Secure.
Reuters: BT said it would target the consumer and small business sector with a 100 pound ($184.70) product and large media companies with an offering that costs several times that amount.
The company hasn’t detailed how it plans to package the media platform, but did not rule out the possibility that it could be bundled with its consumer broadband product as a value-added service.
MediaGuardian: The BT chairman, Sir Christopher Bland told MediaGuardian.co.uk that BT would never become an aggregator of content or compete with pay-TV operators such as Sky, but would merely provide the means for broadcasters to offer their content to broadband subscribers.
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