Topix.net Finds Niche With Local News

Whatever it is, Topix.net, the news search engine launched recently, is getting a lot of press…

Topix is entering an area that’s long been the province of local TV stations and newspapers. Some media experts said Topix will face an uphill battle attracting users — and advertisers — in hundreds or thousands of markets.

CEO Rich Skrenta thinks people eschew the Web for local news because they think they can’t find it there, or they don’t want to visit the multiple small news Web sites that serve all their local communities.

Related:

Does Topix.net Stands A Chance?

Why Topix Is Different: Toward A Sustainable Model For Net Media Companies

Comments have been disabled for this post