Selling Subscriptions via Google Ads

An interesting case study on NetContent, a content syndication/research service which competes with the likes of HighBeam, Hoovers.com and others…

Again, goes on to show that these SME focused services will be undercutting the likes of Lexis-Nexis and Factiva in a big way soon…again, goes with my theme of the rise of the individual business user making the buy decision on content more and more, as a new generation grows up accustomed to the open-Web…

Enough of my high-horse…read the story…

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