In a way that shows how premium content providers will try using news search engines, KeepMedia has tied up with Topix.net on a cross-marketing promotion…
Visitors to Topix.net who search or browse through the site will be able to dive deeper into premium and archival content via content from KeepMedia. See this and this page as an example…
The simple pitch for consumer: get the latest news and if you want archives or deeper analysis from other sources, get it through KeepMedia…
Google News has also begin to learn how to integrate premium sources in more smoothly than it had been doing before…
What I am not so sure about is how the consumers will ultimately react to this kind of integration: would it make sense to keep the free and premium news sources separate, or integrate them and just mark them clearly? I have a feeling it will evolve into the latter option….
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