U.K.’s Wippit To Roll Out Into U.S., Europe

(sub. req.): Wippit, the U.K.-based legitimate P2P digital-music service, is planning to expand into new territories, including the United States, Germany, Spain and Sweden, Billboard.biz is reporting. The news comes as Wippit CEO Paul Myers an upgraded edition of the original subscription-based service offering รก la carte downloads.

Reuters: Wippit has also strated a price war: it is offernig music downloads priced from 29 pence ($0.54), firing the first shot in a long-anticipated European price war for digital music. The relaunched service has a catalog of 150,000 songs with artists ranging from Pink to Outkast. Wippit will sell some downloads, including Outkast’s hit single “Hey Ya!,” for 29 pence; others will be priced at 49 pence, 79 pence and 99 pence.

The Register: The download store has intoduced an SMS reverse billing option, in a bid to attract teenagers to the site/service. The SMS payment systems is currently only available to UK customers, though the download service is open for business in the US, Germany, Spain and Sweden. Wippit pledged to bring it to those territories too.

Wippit is also widening its offering, providing software downloads alongside the songs, with initial titles filed under music, video, entertainment, games and creative categories.

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