A wish list for new media sector, from Steve Yelvington, VP of content and strategy at Morris Digital Works, the online division of newspaper and TV media company Morris Communications..a great read.
“Let’s look for ways to create new products that people will pay for, rather than gluing pricetags onto old products they won’t pay for….Let’s focus on building and managing valuable audiences whose attention is worth money, because that’s why advertisers pay us to help solve their business problems.”
“Let’s step up to the plate and make this a profitable medium, because we must replace inevitably declining print revenues with new Internet successes. We have to do that in the next 10 years. Let’s learn from our competitors, especially Google and Yahoo.”
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