Developing Hyperlocal Media Through Blogs

Jeff Jarvis, president of Advance.net (the online unit of Advance Publications, Inc., includes CondéNet and Advance Internet) has revealed his plans of a joint project with Medill School of Journalism at Northwestern. It is a project that explores the potential of hyperlocal citizens’ content.

“I’m one of many who believe that the real frontier of blogs and citizens’ media is local; it simply takes time before there is a critical mass of content and readers there. This project, we hope, will explore just how big this can grow, just how useful it can be.”

A potentially groundbreaking project…I am more excited about how the student journalists would be “empowered”, to use a cliche, to develop these media projects on their own, build a audience, and connect with the community…

Related: Me on Me: On working alone, and why publishers must be brave enough to empower their journalists.

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