MLB’s Content on Mobiles Too

After cutting deals with MSN, AOL and three cable ISPs, MLB.com is now gunning for distribution on wireless devices…

It isn’t exactly streaming audio on mobiles (which MLB tried for a while a year or two ago, with its earlier contract with RealNetworks, where you had to call a phone number and you could listen to the live audio commentary of the baseball games etc).

But it has tied up with InfoSpace Mobile to allow fans to personalize their cell phone screens with logos from all 30 of its baseball clubs…additionally InfoSpace will deliver other downloadable content including graphic wallpapers and audio ringtones (think “Take Me Out to the Ball Game”).

Content is available for Cingular, T-Mobile USA, Bell Mobility, Rogers Wireless, HelloMoto.com, NokiaUSA.com and Samsung Fun Club subscribers with appropriate data-enabled handsets.

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