MLB.com To Announce Deals With 3 Cable Companies

(sub. req.): A week after signing deals with MSN and AOL, Major League Baseball’s online division is signing deals with three major cable companies — Comcast, Charter, and Cablevision–for distribution of its audio and video content.

Under the one-year deals with the three cable companies, for the next three months new broadband subscribers will get at no charge a season’s worth of content with a value of about $100. Existing subscribers get a 20% discount. After three months, all of the cable company’s subscribers can sign up for a 20% discount.

The deals reflect the growing importance of content as cable and telephone companies fight for market share in one of the fastest-growing businesses in the telecommunications sector.

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