ITV UK Plans To Offer Shows Online

Classic episodes of UK TV channel ITV’s show The Bill are to be screened over the internet in a pay-per-view TV experiment, with Baywatch to follow if there is an appetite among viewers.

For The Bill, one classic episode a month available on a pay-per-view basis to broadband subscribers.

The deal takes advantage of BT’s recently announced Rich Media concept, which allows broadcasters and movie studios to deliver a huge library of television shows and films to broadband users at a quality equivalent to digital TV or DVD.

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