Monetizing Context: How Wal-Mart, P&G and Ford Leverage Captive Content

With Wal-Mart, Proctor & Gamble and Ford providing recent examples of how it’s paying off for companies to provide their own private contexts for content in print and online, mass media publishers are finding themselves under the gun to hang on to desirable shelf space and Web clicks. But it’s not just consumer publications that are feeling the pressure to compete with today’s institutions equipped with powerful and affordable publishing tools – trade publications and other professional publishers are feeling the heat as well.

Related:

Wal-Mart Gets Into Online Publishing, Sorta

P&G Expands Online Publishing Efforts

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