Yahoo CEO Terry Semel is asking MSN to work together, on an industry level…”It’s important…for companies like Yahoo and Microsoft to start working more together, because we have a common goal–to take a greater and greater share of the marketplace,” he said, speaking to Microsoft MSN’s ad summit.
Reuters: “Not only do I welcome the idea of doing things together, I think it is absolutely critical,” Semel said. “There is no such thing as a major marketplace for advertisers … if there is only one network to talk about.”
I am not sure that’s the best clarion call…I always find the whole “let’s put up a united face so that we can sell online advertising as a whole” thing slightly dubious…
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