ESPN Launches Branded X Games Phone

ESPN will launch an X Games branded mobile phone, in association with Single Touch Interactive…. The new phone with pre-paid service aimed at devoted fans of the X Games — the action sports competition — will feature action sports content, games, images, ring tones, action sports community- related messaging, accessories and other X Games features.

The phone, to be launched this summer, will sell at major U.S. retailers Sam’s Club, BJ’s Wholesale Clubs, Menards and Meijers.

Customized handsets are going to be the next big wave…see some trends below:

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