Yahoo’s Billboard Is Back, This Time on Times Square

(via Textually): The famous Yahoo billboard is back, in a different shape, this time on Times Square. To promote its newly re-launched automotive site, Yahoo and interactive shop R/GA have created a billboard that allows pedestrians to play a video game broadcast on part of the 23-stories-tall Reuters sign in Times Square here via their cell phones, reports AdWeek…

Pedestrians can call a number listed on the sign and queue up to play the 45-second game, in which two cars race. Participants can compete against each other or a computer.

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