Broadband Deal Supplants Broadcast With ‘Cleancast’

The lame MediaPost hyperbole, but an interesting way for live broadband-TV simulcast streams to incoporate advertising. The new NCAA live basketball package utilizes a new technology that strips out the original broadcast TV ads scheduled as part of CBS’ broadcast TV coverage of the games and replaces them with broadband video versions sold by its online counterpart CBS Sportsline.

The technology partner FeedRoom developed the Cleancast, a technology that “cleans out” the broadcast spots and replaces them with broadband video spots, says Klein, adding that the concept has been trademarked and has a patent pending by FeedRoom.


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