P&G Expands Online Publishing Efforts

This is custom publishing coming to the Web, and someone like Rex Hammock will probably be more qualified to comment on it. I’ll link to the news: Pleased with its 3-year-old, 4 million-subscriber HomeMadeSimple online publishing effort, Procter & Gamble Co. is expanding the concept to health care with HealthExpressions.com.

Related: Wal-Mart Gets Into Online Publishing, Sorta

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