This is custom publishing coming to the Web, and someone like Rex Hammock will probably be more qualified to comment on it. I’ll link to the news: Pleased with its 3-year-old, 4 million-subscriber HomeMadeSimple online publishing effort, Procter & Gamble Co. is expanding the concept to health care with HealthExpressions.com.
Related: Wal-Mart Gets Into Online Publishing, Sorta
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