(sub. req.): As the competition heats up among broadband providers, they are looking to distinguish themselves by highlighting the content itself. Cable operators like Comcast and Time Warner and telephone companies like SBC and Verizon are busily adding features like music, games, news and movies to their broadband offerings.
Content also will increasingly be the reason that people sign up for broadband in the first place, analysts say. Most early adopters wanted broadband primarily for its overall faster speed, because it didn’t require dial up and it didn’t tie up a phone line. The next wave of adopters will be more heavily influenced by jazzy features like the ability to download music, watch highlights of recent sporting events and send video e-mails.
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