McDonald’s, Sony Said to Be in Music Pact

(reg. req.): Sony is aiming to line up McDonald’s to market the Japanese conglomerate’s new download service, Sony Connect, according to LAT.

The deal is expected to be announced this week. The story says that McDonald’s was expected to commit about $30 million to advertise the program in the U.S. and beef up the launch of Sony Connect, which will charge 99 cents per song when it starts up this spring.

In exchange, McDonald’s will be able to buy some tunes from Sony Connect at unspecified discounts. The fast-food giant plans to give customers free songs when they buy certain menu items; customers will receive codes they can redeem online for downloads.

McDonald’s had been in talks to launch a similar marketing effort with Apple, but switched plans after a last-minute pitch from Sony…