European Consumers Will Pay For Broadband Content

Yep, the “Pond-Divide” which I’ve talked about before, where people in EU region are more willing to pay for content online, as opposed to North America. European consumer spending on broadband Internet entertainment content will reach EUR1.8 billion by 2007, compared with EUR24 million at the end of last year, according to research from Screen Digest.

Europeans will spend EUR46 million on music download services this year..Francois Godard, author of the report, said: “The current boom in broadband connections is poised to deliver a dramatic increase in online entertainment expenditure.

“The key areas of content will be music, games-on-demand, movies, sports and children’s content and it seems that broadband users prefer to buy these as content bouquets rather than a la carte.”

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