Sony Presents Personal Media Assistant

This is in addition to the new music services Sony announced at CEBIT yesterday: The mobile music service will be launched on a dedicated mobile terminal, called Personal Media Assistant in the mobile industry lingo (PMAs are dedicated mobile handsets which are dedicated to one thing: gaming, sports or music).

In addition to streaming personal music channels and playlists, this new concept delivers dynamic news content, artist information and community features such as messaging and music exchange. This co-branded PMA service was developed by Sony Network Services as a mobile entertainment application for mobile phone operators to offer to their end GPRS/3G customers.

The big thing is the customization of music, much like say Yahoo Launch…the basic concept being taking collaborative filtering and personalization and porting it to a mobile music service…