Brandwidth Over Bandwidth

Interesting concept as laid out by Michael Nutley, editor-in-chief of New Media Age…

“People who remember the days before the crash might ask how this differs from branded virtual ISPs. Football clubs and supermarkets embraced the idea, and record companies and bands were expected to follow suit. It never happened back then, but don’t bet against the idea that we’ll all be buying brandwidth rather than bandwidth in a few years’ time.”

Comments have been disabled for this post