NCAA Premium Webcasts To Carry Ads

This according to Adweek’s IQ Daily e-mail newsletter….not available online. This webcast package, being launched in conjunction with CBS Sportsline (reported here earlier)…

The “March Madness on Demand” webcasts–sold as a package for $9.95– will mirror the network television viewing experience by carrying commercials during the normal broadcast breaks. Ten advertisers, including McDonald’s, Cingular, Pontiac and Nintendo, have signed on to insert their 15- or 30-second spots in the Web programming…

Interesting to see how the fans react..they’ve paid for the subscription, they probably don’t expect ads. But then, since these are live broadcasts, and these game breaks do result in an ad break on TV, it should be the same for online, right? The ten advertisers are probably a cheap upsell from the TV buy…

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