Forbes.com Taunts WSJ

Forbes.com is hitting the big gun, Wall Street Journal (the print version), in touting its bigger reach…In one online campaign, Forbes.com presents itself as the “new way” and the Journal as the “old way.” Forbes.com CEO Jim Spanfeller took on the newspaper in conversation as well. “They say that their paid circulation of 2 million is the best way to focus on business leaders, but we have 7.8 million unique users worldwide and we can target them by country; we can target them by SIC code and we can target them by company size.” He added that business media are at “an inflection point,” where more top executives are using the Internet to get their information.

Interesting to see how WSJ takes it…

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