A case study on selling subscriptions to the wireless version of Match.com, the bigest dating site in U.S. Some interesting lessons from the U.S. market, especially about Wap being a better way to deliver than SMS…
And the growth has picke up exponentially in the last few months, pointing to an increasingly bifgger market: “It took us seven months from February 2003 to September to reach the 10,000-user mark. Then 30 days after that we went to 20,000; and, in another 45 days we were past 30,000.”
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