OD2 Launches Mobile Payment Option for Online Music Downloads

European online music distributor OD2 is targeting younger music fans with the launch of a new SMS mobile payment service for music downloads…The new payment option, which goes live on 22 March, will be incorporated into a number of online music stores powered by OD2, including MSN, Freeserve and Virgin.

The SMS payment service was developed in conjunction with MChex. It will initially be rolled out in the UK, where it will be available across all the major mobile networks, followed by other European countries including France, Germany and Austria.

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