Blogs Grow Up: Ads on the Sites Are Taking Off


(sub. req.): WSJ discovers the commercial potential of blogs: “Blogs, once derided as solipsistic exercises by self-important nobodies, are starting to go commercial as their readership grows…The trend is in its early stages; big advertisers like Coke and Procter & Gamble aren’t yet hawking their wares on blogs.” I wish WSJ reporters didn’t have the blinkers on…why do they always look at blogs’ potential in context of the political blogs? Why can’t they talk to someone like me?

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