Believe it or not, but more Americans know about Voice over the Internet protocol than about WiFi, or DSL. According to a recent study conducted by Ipsos-Insight for the AT&T Customer Insights Group, 74% of US consumers are aware of voice over Internet protocol (VoIP), but primarily when it is specifically referred to as “broadband phone service” or “Internet telephony.”
Ipsos compares this level of recognition to just 19% of consumers who are aware of Wi-Fi and a strong 68% aware of DSL. Despite the widespread awareness of VoIP, only 6% actually use it at home. Well AT&T hopes that it can change that with its $200 million advertising campaign.