BBC Plans For Mobile and TV Integration Via Java

This is an idea waiting to be copied: The BBC has taken a major step forward in the integration of mobile and TV, revealing plans to enable consumers to interact with TV programmes via a downloadable Java application. Downloaded over WAP, such a service would enable a branded application to be downloaded onto a consumer’s phone, which would enable synchronised interaction with programmes.

The corporation is currently running an internal trial of the service, before evaluating how to roll it out to programming.

Comments have been disabled for this post