Online Music Downloads Emerge as a Promotional Tool

The trendy nature of digital downloads is attracting consumer markets companies and retailers who want to be associated with online music.

And yes, rgintones are a big part: “There’s a lot of interest from artist fan clubs and exploring if we can charge people $2.95 to interact with artists directly,” said Jon Vlassopulos, senior director of business development for AT&T Wireless Mobile Multimedia. “And there is an opportunity there.” And if you need the lowdown on all the mobile music issues, buy our Mobile Music Report here

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