Affinity marketer MemberWorks is acquiring dating site Lavalife (based out of Canada, but major push into U.S. in the last 2 years) for about $115 million, marking the third major matchup in the hot social networking space last week.
On Monday alone, InterActive Corp. said it would acquire business networking site ZeroDegrees, and Tribe.net, a networking site with a classifieds model, partnered with CareerBuilder.com.
The Stamford, Conn.-based MemberWorks, a brick and mortar company founded in 1989, offers discounts to its members from companies such as Disney. The firm hopes the acquisition will help it expand the amount of marketing it does on the Internet.
Reuters: Lavalife, which had revenue of $77.1 million and EBITDA of $13 million for its fiscal year ended Sept. 30, inked a deal last year to provide content for American Online’s ICQ, a popular online chatting service. AOL on Thursday launched ICQ Universe which competes with Lavalife….
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