Wal-Mart Gets Into Online Publishing, Sorta

Wal-Mart has launched a new baby-related information resource site, called BabyConnection, in conjunction with BabyCenter, the online site for new and expectant parents.

The site features articles devoted to pregnancy, babies and toddlers. It also features buying guides and checklists…

Of course, the site’s an attempt to drive sales of Wal-Mart’s baby-related products, but an interesting experiment, or as some people would prefer, a line between editorial and advertising has been crossed…whatever your pick, you can’t ignore Wal-Mart….

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