ABC UK Rules Out Combined Print/Digital Figures

So much for poor AOP’s digital newststand showcase: Digital publications will not be included in total print circulation audits, says the UK industry auditor ABC, until advertisers are happy that digital adverts are as effective as print.

“Advertisers believe that digital publications provide a different reading experience to hard copy,” said a spokesperson for ABC. “They believe the adverts might not have the opportunity to be seen…as there has been no agreement between media buyers and publishers, it will follow the route agreed so far.”

Here’s the new ABC rule as it stands now: digital publication figures feature on audit certificates for print publications, but not combined with the overall print total.

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