Exporting the Japanese Content Model

European operators are not necessarily content in exporting the iMode content…local operators still doubt a DoCoMo-type model could work for them. For one, there’re a high number of pre-paid users in the continent, and operators don’t want cannibalisation of voice revenues.

While DoCoMo famously takes only a 10 percent cut of billings for i-mode services, leaving the content providers 90 percent, European operators say they need more if they are to cover costs in a more fragmented market.

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