Will Semel Work Up the Yahoo Again?

Under Terry Semel, Yahoo has become a big hit on Madison Avenue. But now Mr. Semel must win over a tougher audience: Silicon Valley.

Among the other points made in the story: Merrill Lynch estimates that Yahoo had revenue of $52 million last year from its online personal ads, $33 million from its premium e-mail product and $62 million from services for small businesses…Also, on SBC-Yahoo tie-up, SBC pays a fee of $2.10 a month for every customer on the service, according to Merrill’s estimate.

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