Playing for Keeps: How KeepMedia Keeps Tuning a Plan for Personalized Content

“For now KeepMedia continues to refine its content serving capabilities for its consumer, academic and professional users and to expand its available sources… But in the race to create a user-friendly environment for premium content that can compete with open Web sources, KeepMedia’s worst enemy may be the pace at which its publishing partners are willing to move towards the economic realities of online content.”

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