Is Online Sports TV Driven?

A point made by Mike Levy, CEO & founder of SportsLine.com: If a sport doesn’t generate ads on TV, there is zero chance that SportsLine will be able to sell ads around it online. ”If you don’t see it on TV, don’t bother,” says Levy, who admits to having initially believed that followers of cycling or gymnastics would flock to SportsLine online because info on their sports was in limited supply on TV or in newspapers.

I am not sure I agree with it…if Levy’s site has not been able to sell advertising and develop editorial packages around niche sports, it is his team’s weakness, not a general indictment of the state of niche sports news sites online…

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