Sigma’s New digital media chip


Sigma Designs has recently released EM8510, a new media processor for the growing portable and low-power device market. Sigma’s new EM8510 decoder chip, is an A/V processor for consumer appliances such as portable media players, portable DVD players and other power critical devices. It handles a whole slew of standards such as Windows Media, and Mp3 along with the usual video formats. The chip comes at a time when the number of handheld/portable digital devices is on a rise.

Industry analysts predict that at the end of 2001, only 4.5 million households had an Internet audio player, but falling prices and increasingly tech-savvy consumers will lead to a market expansion of sales of 27 million devices in 2007 — making portable audio devices a $3.4 billion business. In-Stat/MDR, the high-tech market research firm, forecasts that the total available market for portable audio/video players will grow from 4.9 million units in 2003 to 15.4 million in 2007. “Sigma’s foray into the portable space takes them into a high-growth market with upside potential,” said Michelle Abraham, Senior Analyst for In-Stat/MDR’s Converging Markets & Technologies Group. “From our research we have also found that portable DVD player shipments will reach 13 million units in 2007.”

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