Blog Post

Yahoo’s New Search Touts RSS Format

When Yahoo switched to its own search engine from Google couple of days ago, a small details went unnoticed, relatively speaking. The mega portal’s search engine is returning available RSS feeds within search results and integrating those results with its ‘My Yahoo’ news aggregator.

Earlier this year, Yahoo added an RSS aggregator to its ‘My Yahoo’ personalized service, a move that opens its pages — for the first time — to external, third-party links.

The Yahoo embrace of RSS contrasts sharply with rival Google’s stance. Google, through its Blogger service, has ditched RSS in favor of the newer Atom syndication format. T