TV Network Websites Losing Share of Streaming Audience

This is something I’ve always believed in: catch-all TV network affiliated sites will become less and less relevant in the years to come. Now this is being borne out, to some extent, by research by AccuStream iMedia Research. Accroding to this, the heydays were right after Sep 11 in 2001, when these sites captured 85.8% of the streams served by the top ten sites. However, broadcast and cable TV streaming media share of top ten sites, networks and destinations fell to 4.6% in late 2003, as Internet-only brands aggressively grew stream counts and more on-air brands moved content behind stand-alone or aggregated subscription sites.

Of course, the conclusions are not as reductive as I make it out to be…

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