January Ad Revenues Spike at NYTD


The New York Times Co.’s digital unit is chugging along. January ad revenues were up 42.3 percent compared to January ’03. Could the decent January showing be an omen for the year?

The increase is due to growth in display advertising and in all classified ad segments at NYTimes.com and Boston.com. The increase comes on the heels of the digital unit’s $25 million profit in the fourth quarter of 2003.

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