According to this story, NBA has been innovative in its use of technology to promote and develop game coverage. On the premium game theory [Ed: My coinage] : “It’s the razors and blades theory. Some people will be giving away the razors to sell the blades. Someone will say, “You can have video-on-demand to your heart’s content, you can see high-definition to your heart’s content. Oh, by the way, you’ve got to become a digital subscriber and let us put a box in for X dollars a month.” Is it free? Did we charge for it? It’s all going to be paid for in some way, but some of it’s going to be called free.”
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