Blog Post

Microsoft Weighs Options and Keeps Its Cards Close

Microsoft has three options in the Comcast- Disney takeover fight: play the savior, the banker or stay on the sidelines. Analysts doubt that Microsoft would enter the fray and make a friendly offer for Disney as a so-called white knight bidder, an acquirer that Disney would prefer to Comcast.

“Microsoft’s focus now is to help media-content companies like Disney combat piracy and help them recapture ownership of their product,” said Charles di Bona, an analyst for Sanford C. Bernstein & Company.