When People Pay What They Think Content Is Worth

Online donations. Believe it or not, a viable alternative for small publishers. Says Crosbie: We now live in an era when you can actually ask each user to pay whatever price the content is worth to him. It’s the online donation business model.

“This model works for me because people know that I’m publishing on my own. If people think that a publisher has large sources of revenues elsewhere, the donation model isn’t going to work for that publisher.”

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