U.K. Content Players Can Now Reach U.S. Mobile Customers

The US premium content mobile market is fully open for business, according to two UK mobile services firms both claiming a first for launching premium SMS into the market. Mblox and One World Interactive have both announced cross-network capability for delivering premium SMS into the US.

US operators remain cautious of premium SMS but the launch of third party services is a significant milestone in the development of the market.

“We have direct connections, with the ability to launch premium SMS, to AT&T, Verizon, Cingular and T-Mobile,” said One World Interactive CEO Nigel Tatlock. ‘We have 16 approved short codes to date.”

Mblox, which has direct connections to six US operators, will launch premium SMS services with Cingular and AT&T.

Also read: “mBlox Becomes Gateway For UK Content Players to Tap US Audiences

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