Online Music, Now at 7-11

AT&T is pairing up with 7-Eleven stores and offer the AT&T PrePaid Web Cents card for users to pay for RealNetworks music. ItÌüs a reflection that sometimes the virtual online world needs a real world hook for commerce. The RealRhapsody card, available at participating 7-Eleven stores for $14.95, will provide consumers with one month of access to RealRhapsody’s enormous music library and the ability to build
a personal collection of tunes by being able to burn 15 songs, reports Current Analysis, a research firm. I just wonder how smart this idea is – after all, how many folks who are visiting Seven-Eleven are likely downloaders of music. And the reason this is going to make Business 2.0 dumb ideas list for 2004: RealNetworks will have to spend bazillions of marketing and it is still not like going to Itunes, double click, download.

You're subscribed! If you like, you can update your settings

Comments have been disabled for this post