Will Sony’s Campus Action Network Work?


Andrew Lack, CEO of Sony Music, is going on a PR overdrive (see story below)…he is speaking publicly for the first time since he became the head a year ago…in an interview with Hollywood Reporter, he talks about Sony’s new initiative called CAN — the Campus Action Network. “It’s a way for the (music) industry to provide colleges and universities across the country — small and large — legitimate music services priced inexpensively,” says Lack. “They can choose whatever (online) music service they want that’s already out there — Napster, MusicMatch, a variety of services. We’re working through a structure that gives college campuses a student discount with those services so that what I view as an already affordable proposition will become even more affordable. I think we can have this on campuses all over the country come September.”

Lack says RIAA is also enthusiatic about joining this initiative…


Rafat Ali

I doubt Sony will be doing this much of synergizing (its upcoming music service is Connect, not Contact, unless I am confusing it with something else). Besides, the universities might say no to this; in any case, what Lack talks about is giving choices of ALL music services to students..that will probably include Sony Connect as well.
By the way, background info on Sony Connect here: http://www.paidcontent.org/pc/arch/2004_01_07.shtml#003713


AL sounds like he’s excited about the power of digital distribution. But what about his Sony’s new service, Contact? Will they be giving away players to spark interest.

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